The Helpful Puffin

I was approached to create a brand identity for The Helpful Puffin, a proofreading and copy-editing start-up. The client has a long affiliation with puffins, hence the name, and required a fun, quirky character-based identity that embodies the nature of the brand - friendly, bold, memorable. The logo can easily be applied to promotional merchandise and brand collateral, creating a comprehensive, colourful range of all-things-puffin.