Evolution Lending are a Manchester-based financial firm providing a unique range of lending options to consumers and introducers. I was approached to assist with their rebrand, a rebrand that reflects their values and business direction – safe, secure, and forward-thinking lending.
The logo mark is constructed of two main elements. The blue block, suggesting reliability and trust. The second being the spheres, which represent the evolving and forward-thinking nature of the business. The blue gradient reinforces transition and staying ahead of the competition.
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